Social media engagement is incredibly important to the growth and success of a brand. It encourages communication between the brand (you) and the target audience, which increases sales, donations, and/or overall traffic.
In 47 Superb Social Media Marketing Stats and Facts, Tom Pick included:
“Engagement” (such as likes, shares, etc.) is considered the most important metric for evaluating social media marketing success, with 80% of marketers identifying it as one of the top three metrics. Audience size (61%) and website traffic (56%) round out the top three. (Simply Measured)
which accurately sums up the impact effective media engagement can have. Below are some tips to increase your brand’s engagement levels:
- Get involved!
Perhaps the most effective way to increase social media engagement is by engaging with your audience! Get involved:
–Join or host a Twitter chat
–Hold a Q&A session
–Host a giveaway or contest
–Make a poll, survey, or quiz (SurveyMonkey)
Show visitors that your brand’s social media presence is active and interested in communicating with them. From 10 Remarkable Twitter Statistics for 2015:
The average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow.
Engaging with your target audience on social media allows a relationship to form, which can increase visitor interaction.
- Be personable!
Along with getting involved on social media, letting the brand’s personality shine through when using social media can increase social media engagement levels by showing that there are real, free-thinking people on the other side of the screen.
Individualize the brand through content production. Show visitors that there is a human(s) behind the corporate logo.
–Respond quickly and fully
–Include visual media that showcases the brand’s voice
- Be unique!
When using the above tips: be creative!
Be original when creating polls or quizzes and when hosting contests to attract more entries. Engaging and attractive content draws more traffic.
TIP: Make entry guidelines fun, easy, and creative.
For example: in April 2014 Marc Jacobs created a contest giving real people the chance to be cast as a model. Participants had to post an image on Twitter or Instagram with #CastMeMarc. There were nearly 15,000 entries within the first 24 hours.
This shows the power of a creative contest and simple but effective hashtag.
> Overall: when trying to increase social media engagement, it is crucial to be active on social media in a personable and creative way. Show visitors that your brand is real and interested in hearing what they have to say.