3 Ways to Improve Social Media Engagement

Social media engagement is incredibly important to the growth and success of a brand. It encourages communication between the brand (you) and the target audience, which increases sales, donations, and/or overall traffic.

In 47 Superb Social Media Marketing Stats and Facts, Tom Pick included:

“Engagement” (such as likes, shares, etc.) is considered the most important metric for evaluating social media marketing success, with 80% of marketers identifying it as one of the top three metrics. Audience size (61%) and website traffic (56%) round out the top three. (Simply Measured)

which accurately sums up the impact effective media engagement can have. Below are some tips to increase your brand’s engagement levels:

  1. Get involved!

    Perhaps the most effective way to increase social media engagement is by engaging with your audience! Get involved:

    Join or host a Twitter chat
    Hold a Q&A session
    Host a giveaway or contest
    Make a poll, survey, or quiz (SurveyMonkey)

    Show visitors that your brand’s social media presence is active and interested in communicating with them. From 10 Remarkable Twitter Statistics for 2015:

    The average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow.

    Engaging with your target audience on social media allows a relationship to form, which can increase visitor interaction.

  2. Be personable!

    Along with getting involved on social media, letting the brand’s personality shine through when using social media can increase social media engagement levels by showing that there are real, free-thinking people on the other side of the screen.

    Individualize the brand through content production. Show visitors that there is a human(s) behind the corporate logo.

    Use humor
    Respond quickly and fully
    Include visual media that showcases the brand’s voice
    Be relatable

    Not Sure If Real Person

  3. Be unique!

    When using the above tips: be creative!

    Be original when creating polls or quizzes and when hosting contests to attract more entries. Engaging and attractive content draws more traffic.

    TIP: Make entry guidelines fun, easy, and creative.

    For example: in April 2014 Marc Jacobs created a contest giving real people the chance to be cast as a model. Participants had to post an image on Twitter or Instagram with #CastMeMarc. There were nearly 15,000 entries within the first 24 hours.

    This shows the power of a creative contest and simple but effective hashtag.

    > Overall: when trying to increase social media engagement, it is crucial to be active on social media in a personable and creative way. Show visitors that your brand is real and interested in hearing what they have to say.

     

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